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BRAND IDENTITY | UX / UI DESIGN

Endeavor Analytics Visual Identity Refresh

ROLE: LEAD DESIGNER

Endeavor Analytics is the in house data services team for Endeavor. Home to top global brands such as WME, WWE, UFC, TKO, IMG and more. As our department has evolved our visual identity needed to as well. 

PROBLEMS

Color Scheme

The purple and teal color scheme is not well-received and does not meet branding needs. It feels too playful and out of touch.

Font Compatibility 

The use of Muller fonts is problematic for sharing and collaborating with other users who may not have the same fonts installed.

Font Compatibility 

The inclusion of graphic elements like stars and lines obstruct the design and layout of the presentation. The elements also feel random and complicat the editing process

Space Constraints

The previous template provides insufficient space for presenting detailed data effectively.

Limited Layout Options

There are minimal options for premade image layouts, restricting creative flexibility and ease of use. Most of the layouts in the previous template don’t reflect the layouts that the analysts create / use on a daily basis.

BEFORE

PREVIOUS VISUAL IDENTITY OVERVIEW

The previous visual identity for Endeavor Analytics has a very colorful and heavy graphics emphasis. The design assests mainly made up of color blocks utilizing the color palette black, purple, teal and various shapes. This look and feel no longer reflects the way EA wants to be presented. 

AFTER

NEW VISUAL IDENTITY OVERVIEW

Since Endeavor Analytics is the in house data services team, we wanted our brand refresh to reflect our parent company, Endeavor. We decided to use their branding as our bones to expand off of, so we can be more consistent with the brand as a whole.

The previous visual identity for Endeavor Analytics has a very colorful and heavy graphics emphasis. The design assests mainly made up of color blocks utilizing the color palette black, purple, teal and various shapes. This look and feel no longer reflects the way EA wants to be presented. 

COLOR PALETTE

Endeavor Corporates main colors consists of the Onyx, Sand and Off-White. In order to bring more life to the branding we decided to expand the color palette to inlcude a more variety of colors that are bold and professional.

TYPOGRAPHY

By utilizing the fonts from corportate in our rebranding it helps alliviate one of our key pain points, which was cross collaboration issues with the font not being downloaded. Since these are standard from the company, everyone in the network should have these downloaded to their device.

REBRAND OVERVIEW

MASTER DECK TEMPLATE OVERVIEW

Developed the new deck template presentation off of receieved feedback from my collegues through user interviews, surveys and comparing sample decks. Layouts that highlight imagery was important since it’s how analysts customize each deck for a specific client or brand. Created multiple and dynamic layouts of the most used slides to keep the look fresh when building out decks.

INFOGRAPHIC TEMPLATE OVERVIEW

To pair with the new deck template also created an infographic template this way all deliverables would have a consistent look and feel.

WORK

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WORK

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