Hi, I’m Samantha!

I’m a multi-disciplinary designer based in the NYC area with over 6 years of industry experience as a graphic, web and UI/UX designer. I have a deep passion for design that spans across branding, print, digital, and large-format projects, covering a wide array of industries.

Currently, I work as a graphic designer at Endeavor Analytics, where I have the privilege of collaborating with renowned clients such as MLS, SZA, Dua Lipa, Gigi Hadid, and Nascar, among others.

I graduated from SUNY Oneonta with a Bachelor’s degree in Computer Art, specializing in graphic and web design.

My Design Journey …

..is far from conventional. I initially pursued a career in occupational therapy, driven by a passion for art therapy and helping disabled individuals. My motivation was rooted in my deep appreciation for art and creative solutions.

However, a web design class completely changed my perspective, leading me to a newfound passion for understanding people and their motivations. My approach centers on user experiences, resulting in designs that are visually captivating, user-centered, and profoundly impactful. This shift defines my design philosophy and underscores my commitment to creating designs that truly connect with people.

The Lying Club by Annie Ward

Luigi’s Mansion 3

Recent Work

Hi, I’m Samantha!

I’m a multi-disciplinary designer based in the NYC area with over 6 years of industry experience as a graphic, web and UI/UX designer. I have a deep passion for design that spans across branding, print, digital, and large-format projects, covering a wide array of industries.

Currently, I work as a graphic designer at Endeavor Analytics, where I have the privilege of collaborating with renowned clients such as MLS, SZA, Dua Lipa, Gigi Hadid, and Nascar, among others.

I graduated from SUNY Oneonta with a Bachelor’s degree in Computer Art, specializing in graphic and web design.

My Design Journey …

..is far from conventional. I initially pursued a career in occupational therapy, driven by a passion for art therapy and helping disabled individuals. My motivation was rooted in my deep appreciation for art and creative solutions.

However, a web design class completely changed my perspective, leading me to a newfound passion for understanding people and their motivations. My approach centers on user experiences, resulting in designs that are visually captivating, user-centered, and profoundly impactful. This shift defines my design philosophy and underscores my commitment to creating designs that truly connect with people.

The Lying Club by Annie Ward

Luigi’s Mansion 3